creative strategy and interactive performance
In 2013 Poland was the hosting partner of the most important ICT tradeshow in the world – CeBIT in Hannover.
Fish Ladder designed the creative strategy for the event and put together a delivery team that executed a world-class interactive performance showcasing the ingenuity of “Poland” as a brand.
The performance was judged as the best opening ceremony any partnering country has ever presented in the history of CeBIT trade-shows.
Throughout the event a particularly strong emphasis was placed on the achievements of the Polish gaming sector.
An interactive, animated evolution of the industry's dynamics showcased the key message of the Polish hosting – “talentIT people”.
OPENING CEREMONY OF CEBIT